What is branding? Branding is the act of creating a brand. The process involves:- Positioning your company or product in the market (carving out your own place) Devising brand strategy (how you will reach your goals) Creating your name (your verbal identity) Designing corporate identity or product identity (your visual identity) Writing brand messaging (verbal and written tone) Setting brand standards (how you keep your brand consistent and strong) Also known as Brand Development. Most businesses when they’ve worked with an experienced professional will not have to undertake the process for roughly 10-20 years. In the life of a 50-year business, it should appear in the company only 2-3 times total. When a company’s brand becomes outdated in 20 years, then you may once again need to take on the process. If you create new products, you get to work on the process of branding on a more frequent basis. Once the process is completed, the word ‘branding’ has no continuing relationship wit
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